Category: Communication Theories

• Framing Theory

  Key scholars Erving Goffman Fairhurst Sarr Scheufele

  nhungnguyenvn

  September 16, 2022

  Communication Theories

• Priming and agenda setting

  Key scholars Agenda-setting Max McCombs Donald Shaw Priming Shanto Iyengar Mark Peters Donald Kinder

  nhungnguyenvn

  September 7, 2022

  Communication Theories

• Diffusion of Innovations

  Key scholars Gabriel Tarde, Friedrich Ratzel and Leo Frobenius (century 19) Ryan and Gross (1943) Everett Rogers (2003)

  nhungnguyenvn

  August 30, 2022

  Communication Theories

• Elaboration Likelihood Model

  Key scholars Richard Petty John Cacioppo

  nhungnguyenvn

  August 9, 2022

  Communication Theories

• Selective exposure

  Key scholars Joseph Klapper L. Festinger P. Fischer

  nhungnguyenvn

  July 26, 2022

  Communication Theories