Nhung Nguyen

My research revolves around the intersection of new media, PR, and risk communication. I am intrigued by how new (i.e., digital/social, immersive, interactive) media reshape the landscape of public relations and influence audience perception in high-risk scenarios (i.e., critical industries, armed conflicts, and global pandemics). Second, I am also keen on exploring information verification in combating mis and disinformation, focusing on the integration of theoretical frameworks with artificial intelligence (AI) applications to enhance public resilience to false narratives.

My research utilizes a wide range of traditional and computational quantitative and qualitative methods. For example, I employ quantitative analysis software (i.e., Lancbox, SketchEngine, MaxQDA) in in-depth interviews and corpus linguistic analysis. I apply programming languages (i.e., Python, R) in my quantitative, machine learning, and text mining studies. Regarding statistical models, I am well-versed in utilizing the models of ordinary least squares (OLS), generalized linear model (GLM), generalized linear mixed model (GLMM), zero-inflated negative binomial regression (ZINB) model, decision tree, and cluster analysis in furthering my research projects.

Find my Google Scholar, ORCID, and ResearchGate.

Conference Presentations/Papers

1. Duong, S.T., Nguyen, N., Husna, A. Virtual vs. Human Faces: A comparative study of influencer opinions and heir effects on user perceptions and pro-environmental behavioral intentions. 2026 International Conference on Social Media & Society (#SMSociety). Glasgow, UK.
2. Nguyen, N., Nguyen. M-P., Duong, C. Nguyen, T.T.H., and Dao, T.S. Media Framing and Public Engagement in Vietnam’s Tobacco Tax Advocacy (2010–2025). ICA 2026 Preconference, Global Disruptions: Platforms, Power, and Contested Communication. Stellenbosch, South Africa.
3. Nguyen, N., Nguyen. M-P., Duong, S.T. Public Engagement in Vietnam’s Tobacco Tax Campaign: The Politics of Health Advocacy and the Symbolic Public Participation in an Authoritarian System. International Association for Media and Communication Research  Conference (IAMCR) Galway, Ireland.
4. Nguyen, N., Izhar, N., Vu, H.T., Diwanji., V.S. (2024). Climate change is real, but I don’t wanna talk about it:” Unraveling spiral of silence effects regarding climate change among midwestern American farmers. Association for Education in Journalism in Mass Communication Conference. Philadephia, USA.
5. Diwanji, V., Nguyen, N., Chaif, R., Burkett, M., Barros, M.N., Okocha, M. (2024). Keep colors bright all-year-long: A big-data-based cross-cultural analysis of consumer discourses about “rainbow washing.” Association for Education in Journalism in Mass Communication Conference. Philadephia, USA.
6. Chen, Y., Nguyen, N., Vu, H.T, Do, T.G., Nguyen, T.A. (2024). U.S. State health departments’ risk communication during the first year of the pandemic revealed missed opportunities. Association for Education in Journalism in Mass Communication Conference. Philadephia, USA.
7. Diwanji, V., Seo, H., Conlin, J., Baines, A., Jun, P.,. . . , Nguyen, N. (2023).Application of virtual reality for diversity, equity, and inclusion training in advertising and public relations. The Association for Education in Journalism in Mass Communication Conference. Washington, USA.
8. Nguyen, N., Ding, H., Vu, H.T., Peters, P. (2023). When the media goes to war: How Russian news media defend the country’s image during the conflict with Ukraine. The Annual International Communication Association Conference 73rd, Toronto, Ontario, Canada.
9. Tong, C; Nguyen, N.; Ha, H.; Do, H.; Vu, H.T. (2023). Examining practices of transparency and accessibility by international fact-checking networks on COVID-19. The Annual International Communication Association Conference 73rd, Toronto, Ontario, Canada.
10. Nguyen, N. (2022). Using corpus linguistics to analyze big oil companies’ Twitter discourse on the “Future”. Association for Education in Journalism in Mass Communication Conference. Detroit, USA.
11. Nguyen, N., Baines, A., Ding, H.C., Alhammad, A., & Vu, H.T. (2022). Country image restoration during the COVID-19 pandemic: Social media communication strategies used by Chinese embassies in 11 countries. Association for Education in Journalism in Mass Communication Conference. Detroit.
12. Vu, H. T., Baines, A., & Nguyen, N. (2022). Fact-checking climate change: An analysis of claims and verification practices by fact-checkers in four countries. International Communication Association Conference, Paris, France.
13. Vu, H. T., Conlin, J., Nguyen, N., & Baines, A. (2022) What influences public support for plastic waste control policies and green consumption? Evidence from a multilevel analysis of survey data from 28 European countries. The International Communication Association Conference, Paris, France.
14. Tong, C., Nguyen, N., Ha. H., Vu, H. & Do, V.H (2022). Misinformation on COVID-19 across 74 countries and case study fact-checking on Transparency and Accessibility on AFP sites in 59 countries. Global Fact 9. Olso, Norway.
15. Tong, C., Nguyen, N., Ha. H., Vu, H. & Do, V.H (2022). Dealing with Misinformation on COVID-19: Comparing the use of transparency and accessibility in fact-checking practices across 74 countries. Misinformation and Global Communication Symposium. Shanghai, China.
16. Nguyen, N. (2021). Strangers helping strangers in a strange land: Vietnamese immigrant mothers and (expecting) mothers in the USA use social media to navigate health acculturation. Association for Education in Journalism in Mass Communication Conference, Online.
17. Duong, H.T.; Vu, H.T.; Nguyen, N. (2018). Grassroots social movements in authoritarian settings: Examining activists’ strategic communication and issues management. Association for Education in Journalism in Mass Communication Conference. Washington DC, USA.