Research: My research revolves around the intersection of new media, public relations (PR), and risk communication. I am passionate about how new (i.e., digital/social, immersive, interactive) media reshape the landscape of public relations and influence audience perception in high-risk scenarios (i.e., critical industries, armed conflicts, and global pandemics). Second, I am also interested in exploring information verification in combating mis and disinformation, focusing on integrating theoretical frameworks with artificial intelligence (AI) applications to enhance public resilience to false narratives.
Professional Experience: With over 10 years experience of practicing both journalism and public relations, I have honed my skills in broadcasting news production and strategic communication campaign management. I worked as a broadcast independent journalist/producer at Vietnam’s National Television, where I produced various shows, including “New Energies News” and “Science and Technology News” for over six years. As a public relations professional, I have successfully coordinated multiple nationwide campaigns for social change in Vietnam.
Teaching: I have taught several classes at the William Allen White School of Journalism & Mass Communications at the University of Kansas. I have had the opportunity to share knowledge and expertise at various universities, including The Broadcast College I, The University of Social Science and Humanities – Hanoi, The Academy of Diplomatic, and The Posts and Telecommunication Institute of Technology – Hanoi.
Communication Theory
Creative Writing
Data Storytelling
Information Exploration
International media
Multimedia Storytelling
Media writing for audience
Writing for business
Multimedia and research projects: I am well-versed in sets of skills and expertise in broadcast production, visual storytelling, data analysis, and digital communication.
Video production and design: Adobe Suite (e.g., video/image editing and designing), Open-source web design (e.g., Canva, Wix, and WordPress).
Data analysis: Data analysis and programmingfor research (e.g., MaxQDA, Lancbox, Python, SPSS, and R); Data analyticsin social media campaigns (e.g., Facebook Analytics and Google Analytics)
Multimedia projects: films and video production, interpretation, and translation.
Nhung Nguyen 